01 ABOUT STEVE

Between the idea and
the business around it.

That is where I’ve spent most of my career. It is also where I tend to be most useful.

Steve Kazanjian standing comfortably in a sunlit modern architectural setting — Curiosity, context, and a practical outside view.

A RANGE OF ROOMS

I’ve seen the work from several sides.

I’ve led a global entertainment-marketing association, built creative teams inside a Fortune 500 company, advised agencies and startups, and sat through more consequential pitches than I can count.

That range lets me understand the leader trying to make a decision, the creative team trying to protect the idea, and the client trying to understand why any of it matters to them.

I started The Next Next Group for the moments when an accomplished person or company has outgrown the old story. Distance helps reveal what changed. Structure turns that understanding into a decision about what comes next.

02 SELECTED EXPERIENCE

LEADERSHIP

President & CEO, Promax

Leading a global association serving the entertainment-marketing community.

GLOBAL CREATIVE

Vice President, MWV

Creative and brand leadership inside a Fortune 500 packaging and consumer-products business.

ADVISORY

Agencies, studios & startups

Positioning, growth strategy, leadership counsel, pitches, and new-market thinking.

A PRACTICAL OUTSIDE VIEW

I don’t arrive with a prebuilt answer.

I ask questions, find the pattern, and help you make a stronger case for what comes next.

Tell me what changed