Something can be beautifully built, deeply intentional, and still not be permanent. That doesn’t make it less valuable. It just means rebuilding is part of the work.
A lot of us are having some version of the same conversation right now. The “thing” they spent years building still matters… but it doesn’t feel as solid as it used to. The industry is shifting, roles are changing, and there’s this underlying question of what actually holds and what doesn’t.
Our instinct in moments like this is to pause and figure it out before we move. To wait for clarity, for stability, for something that feels certain. But if there’s one thing this year (and especially this last month) has reinforced, it’s that clarity doesn’t come first. Being in motion does. Small steps, new conversations, perspectives outside our usual circle (“weak ties” as I’ve written about before), and the willingness to stay with something before it fully makes sense.
Olivia and I were in Norway last month and visited the famous Sorrisniva Igloo Hotel in Alta. What struck me wasn’t just how impressive it was, but how complete it felt. Every detail carved, every space considered, built with real intention. It felt solid. Like something that would last.
And yet, it melts every year. Completely. Only to be built again.
It’s hard not to see the parallel.
Maybe that’s what this moment is asking of us. Not to hold onto one version of what we’ve built, or to rush into recreating it exactly as it was, but to recognize when things are shifting and stay in it long enough to see what wants to take shape next. We don’t always get to stand on something that feels finished. Sometimes we’re just inside it, while it’s still forming.
And maybe that’s not something to resist. Maybe that’s just how it works.
“Your 50” is a 50-week reflection series about realigning, activating, and expressing what comes next.